L-R: Group Advertising Director, The La Casera Firm (TLCC), Mr Emmanuel Agu; Head, Federal Competitors and Shopper Safety Fee Lagos Workplace, Mrs Susie Onwuka; Managing Director TLCC, Mr. Chinedum Okereke; and Group Portfolio Advertising Supervisor TLCC, Mr Onyeka Okolion the media launch of La Casera Refresh and Join Promo in Lagos.
Flagging off the patron promotionon the well-attended occasion, the Managing Director of The La Casera Firm (TLCC), Mr. Chinedum Okereke, in his keynote handledefined that theLa Casera Refresh and Join shopper promo is an expression of appreciation to customers who’ve remained loyal and dedicated to the model through the years.
In keeping with Okereke he stated “we’re in enterprise as a result of our teeming customers have chosen to stay loyal and dedicated to our model, the La Casera apple drink, which has been available in the market for nearly 20 years.
Shopper loyalty is a prerequisite for achievement within the extremely aggressive CSD phase in Nigeria, and one of many methods to understand that loyalty is by giving again to the customers in a inventive and thrilling means.”
He pressured additional that the Refresh and Join promo was primarily based on deep perception which reveals that the typical Nigerian relish staying refreshed and related to like ones, therefore the promo thought.
Whereas explaining the thought behind the patron promotion, the Group Advertising Director, The La Casera Firm (TLCC), Mr Emmanuel Aguexpressed optimism on the pleasure the promo will generate amongst customers throughout the nation.
He stated “with the La Casera Refresh and Join Shopper promo, the model is ready to additional join with customers by encouraging them to partake within the promo and win large.Numerous prizes to be received embrace Good TVs, Good Watches, Laptops, Cell phones, Bluetooth Headsets, La Casera merchandise and airtime price thousands and thousands of naira are all up for grabs
He said that the promo crowns for the La Casera Apple Drink have been particularly designed and are available Yellow as in opposition to the common Blue color. Shoppers should buy La Casera promotional bottles in 35cL, 50cL or 60cL with a yellow cowl to take part within the promo.
Talking on the mechanics of the promo, the Group Portfolio Advertising Supervisor, The La Casera Firm (TLCC), Mr Onyeka Okoli, stated, “Shoppers are required to look below the bottle cap and textual content the eight digit distinctive code below the cap by way of SMS to 20055 or by way of WhatsApp to 09034509330 to win airtime and in addition qualify to take part within the month-to-month attracts to win different incredible prizes. He reiterated that customers who take part as much as 10 occasions every month will qualify and be entered into the Month-to-month Grand Draw the place varied prizes might be received. 6 Grand Attracts can be held all through the period of promo at completely different areas.
The promo which can run from 1st of October to the 31st of December 2019 is an avenue for each shopper to get pleasure from a refreshing bottle of La Casera Apple drink with pure apple style and in addition win large.